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Introducing: The Elevated Edge 

April 8, 2025

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I'm Leah, ...videographer, photographer, and editor. I create intentional, high-end media that captures your brand and vision with a seamless experience.

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Welcome to The Elevated Edge – All Things Media, Strategy & Optimization, Case Studies & Success Stories, and Overall Value for Your Small Business. 

Who Am I and Why Am I Starting This Blog? 

Hi friends! My name is Leah. I am a self-taught videographer, photographer, and editor. Everything I have learned about media and optimizing media is from real world application and testing. You won’t find any theory or models here! To get straight to the point, my main goal of this blog is to do all of the work, research, and testing for you, providing you with proven insights and strategies for optimizing your business’s online presence, and show you real results and strong returns on investment of high-end media. 

Let’s be real, you’re already busy running your business. You don’t have time to navigate through the overwhelming amount of information, let alone taking the risk of wasting money on figuring out what works and what doesn’t. However, you understand the critical importance of having a strong online presence in today’s digital world. That’s where I come in. 

Dropping all of my best advice and info for your business. 

From the science behind the algorithms of each platform to the psychology behind capturing attention with your reels to proving that you are a trusted professional and industry leader – we will cover it all. Each blog post will give you an edge to implement into your online strategy for your business. Over time, all of these little edges will elevate your business’s online results.

The Meaning Behind ‘The Elevated Edge’ 

I wanted to touch on this briefly because ‘The Elevated Edge’ has a lot of meaning behind it.

Elevated – A premium, highest version of your business. 

Edge – This came from one of my favourite books called ‘The Slight Edge,’ where the author explains that a small edge compounded over a long period of time will grow into something extraordinary. 

Now to piece them together – The Elevated Edge will give you that slight edge bit of information that you need to elevate your business’s online presence over time. This isn’t an overnight process. It takes dedication and consistency, always showing up for your business. If you’re ready to learn and implement strategies for your business, today will officially be your Day 1! 

What’s Next? 

Have you always wanted to understand the Instagram algorithm? Well, I am dropping all of the details on what you need to know in the next blog post. I will be sharing the secrets on how it works, why it works that way, how you can work with it, important things to keep in mind, an algorithm checklist, homework for real life application, and a mindset tip! 

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HI, I'M LEAH

...Videographer, photographer, and editor. I create intentional, high-end media that captures your brand and vision with a seamless experience. 

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